There is a mod for vBulletin forums allow you to add a fake number of visitors to your online users in your forum, even add fake members are like online but once you click on their usernames you see their status is offline..
This feature was abused by forum admins to attract more advertisers, some of them fell in this case and buy advertissment packages, so the forum admin earns by cheating!
It doesn't help him to make his forum bigger and bigger but only fool advertisers to earn.
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