Anchor text.......well it is SEO, when google crawls your links with anchor text thats how it inserts you into SERP placement.
For Example
Qdoos anchor text
Webmaster Marketplace
Ranks number 1 in google.
thats because i used the anchor text Wemaster marketplace to promote the site. there really isnt any point in just showing your URL, if you want to rank for anything in the search engines Anchor text is the only way
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