AdWords terminology question - What is opposite of a "Sponsored Ad"????

Discussion in 'Google' started by The Peav, Mar 11, 2008.

  1. The Peav Guest

    The Peav
    When you do a google search you will see the ads to the right listed as "Sponsored Ads"

    What is the term for the non-sponsored ads? You know, all of the ones that show up bottom/left center of the screen?

    For some reason I thought it was "Organic Ads", but that doesn't sound right.

    Thanks for any help.
  2. Navigator Guest

    The "Sponsored Links" (the ones on the right side of the screen when you do a Google search) are the ones where vendors have paid Google to have their text-block ads appear when searches are run on particular terms. They can even be refined so that they're specific to the geographical area of the computer where the search is run.

    I don't think there's any specific term for the links in the left/center of the screen, other than "search results."

    I think that "search results" IS the term, because those links come up specifically in response to the searches you make. The "Sponsored Links" appear because someone greased Google's palm. Hope that helps!

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