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Discussion in 'Google' started by sabzee, Mar 11, 2008.
Want some help/advice from those who are earning from google currently
i'm pretty new to it. only been involved for 2 months. but i've made .01 i don't know how to get more money or more traffic to my site. but i know you have to have A LOT of people to come by to make anything.
Adwords is where you spend money; while Adsense is where you earn money. The only way you can earn from Adwords is when the traffic you get buys or clicks on the ads on your site and you earn more than what you paid to get that traffic via Adwords
I've been with Adsense since June 2003 and I have earned a lot of money from Adsense.
In terms of earning money on Adsense, your mileage varies. One website with the 10,000 uniques a day can earn $50 a month while another may earn $5,000. It is not easy to predict how much you will earn from Adsense. The only way you can learn about how your site will perform with Adsense is through trying it.
The amount you can earn will depend on the
1. Responsiveness of audience to the ads = A travel website that provides information on travel to Spain will attract visitors looking for ways to arrange their travel and spend money on their vacation to Spain. Your site provides the info, but the ads will provide hotels, travel agencies, tourist destinations, car rentals -- ads that are likely to get the attention of the users of your site. This is a site that will most likely do well with Adsense. However, if you are a gaming website where the main purpose of the user is to play games on your site, then Adsense will not perform as well.
2. Ad format = some types of ads do better than others depending on your content and layout. In our case, large rectangles in the middle of the content is the best, while leaderboards do not generate as much as income. Skys are the worst for us. Experiment and measure the results via channels and see which formats work best for you.
3. Ad placement - check Google's heat map as they have tested where the best placements are https://www.google.com/support/adsense/bin/answer.py?answer=17954&ctx=en:search&query=adsense+heat+map&topic=0&type=f
4. Ad colors - sometimes ads blended into the content works wonders, but sometimes ads that contrast your site colors work best
5. Number of ad units on a page = we are allowed maximum of 3 ads + 1 ad links + 1 search box on a page. Maximize the allowed number based on the resulting look of your page (you don't want an overkill of ads). Users going to your page and reading your content may ignore the banner or rectangle at the top of the page, but may click on the ad at the bottom of the article
6. Smartpricing - the big unknown in Adsense. No one knows how this actually works. But it can affect the pricing of the ads on your site. If the advertiser paid for $0.50/click - but your site is smartpriced - then the cost may be discounted lower (e.g. $0.25). So you may try to develop a site based on high paying keywords but if smartpricing gets to you, then you may not get as much per click as what you are expecting from your keywords.
Here is Google's explanation of smart pricing https://adwords.google.com/support/bin/answer.py?answer=9562&query=smart+pricing&topic=0&type=f
Google's smart pricing feature automatically adjusts the cost of a keyword-targeted content click based on its effectiveness compared to a search click. So if our data shows that a click from a content page is less likely to turn into actionable business results -- such as online sales, registrations, phone calls, or newsletter signups -- we reduce the price you pay for that click.
Experiment with the factors above (except smartpricing, which you can't control), and see which combination works best. Remember though that not all sites do well with Adsense - even if you get gazillions of traffic but your visitors are not interested in looking for ways to spend their money, they won't be interested in your ads and won't click.
Yes, I've earned money from showing Google AdSense ads on a number of my active web sites (as the smallest of several sources of advertising revenue for those sites), and I've earned money from a variety of profitable campaigns through Google AdWords to promote sales of products, both for myself and for consulting clients.
But most people WILL NOT earn money from this strategy, because most people are sold a "pipe dream" by some promoter who just wants to earn money by selling a "get rich quick" scheme.
Earlier this summer, I wrote an article to specifically identify the strategies being "sold" to people to profit from AdWords and/or AdSense. You can read the article at http://www.MarkWelch.com/affiliate-arbitrage.htm
I'm not trying to sell anything; I'm just trying to warn others that this is a more complex business strategy than promoters explain. (I do NOT offer consulting services to "affiliates" or webmasters seeking revenue; my consulting work is for merchants only.)
There are a variety of other discussion forums for webmasters and affiliates who want to earn money through internet advertising. My favorite is http://forum.ABestWeb.com/ but you'll also find useful information in the discussion forums at http://www.WebMasterWorld.com/ and of course the Google AdWords Help and AdSense discussion groups available through http://groups.google.com
I've never heard of it. What is it?