How important is a press release for your business?

Discussion in 'Search Engine Optimization' started by masterweb, Jul 12, 2009.

  1. masterweb Qdoos Contributor

    masterweb
    Joined:
    Jun 20, 2008
    Messages:
    552
    Likes Received:
    4
    Location:
    right now?
    First of all sorry if i started this thread in the wrong section but i feel that the SEO category is the right one (if not then i ask to Admin, Mods to move it to the right category)...

    Any business whether online or offline has its own share of competition. However, the competition is increasingly more today than ever before. It does not matter what your industry is, you have to work hard and make an extra effort to stay ahead of your competitors.

    Every day brings with itself a new way of advertising or a new way of promotion, especially with the innovations in IT, businesses have found new ways and techniques to promote their products.

    Any major company or corporation finds a press release to be a common thing. In fact, a press release can be considered to a powerfully effective tool to market and advertise your product.

    The main objective of any marketing or advertising campaign is for the general public to see their product. That is exactly what a press release can do for your business. You should never undermine the effect and the power that mass media has over the minds of people.

    A press release will help you get the precious media coverage that you need to promote your product. If you know how to use this tool, you can really benefit from it.

    Now, before you set about forwarding press releases to any establishments, let me clear a few things here. Media centres are always ready to hear about any news about any new services or products. However, it is your responsibility as well as choice to make your press release both interesting and informative for journalists as well as media workers.

    Remember, you are not the only person in town who is going to want to issue a press release. As a result, any journalist will have his or her email inbox all full of press releases. Most of these will go unnoticed and unopened unless there is something unique or interesting about them.

    Therefore, when you sit down and put together a press release remember this. Journalists would not care about what your company has to sell or offer. They have lots of other information that they might want to show.

    Hence, it is imperative that you prepare a good copy that is newsworthy, interesting and informative. Make it well-written, high quality having a fresh outlook yet adhering to the given format.

    Now, it is alright to leave out some information. You do not need to stuff your press release with all that you know. Make it interesting and intriguing enough for people to come inquiring to you.

    You can easily hire some professional to do the job for you. Choose a standard company to do the job and choose carefully so that you can get the best.
  2. Hafsoh Qdoos Contributor

    Hafsoh
    Joined:
    Jul 7, 2008
    Messages:
    100
    Likes Received:
    0
    Nice post! Yes press release is the publicity that you can do for your online business, the more publicity you do for your goods and services the more your business gets recognized everywhere on and off the web.
  3. Web Click India New Member

    Web Click India
    Joined:
    Dec 7, 2016
    Messages:
    16
    Likes Received:
    0
    Location:
    Delhi
  4. RH-Calvin Qdoos Contributor

    RH-Calvin
    Joined:
    Jan 24, 2017
    Messages:
    64
    Likes Received:
    0
    Location:
    Forum
    Press release is a news or announcement made for your business. It is used to submit in various press release websites to generate traffic and get leads for your business. They also help to rank your website higher in search engines.
Loading...

Share This Page