Posted this same thread on some other forums. Hope to pick your minds to contribute to a good discussion Directories have been good sources of one-way links for a long time. It is a one of the easiest link building method especially for newer sites. But quality is still the name of the game. Some pointers in selecting the directories to submit to: High PR - indication that Google sees some value in the directory. Well maintained - listed sites are in the proper category High Traffic - getting traffic could be minimal from directories, but majority are targeted Kewords ranking high in SERP - Well optimized, shows that the directory is well-marketed and SEO'ed. Which to avoid: Link farms that pose as directories Directories that require reciprocal links Crappy ones with crappy sites listed What are your thoughts? Care to add more pointers?