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Discussion in 'Off topic' started by Crazy Eagle, Mar 11, 2008.
How does it work? Would it be useful for selling a non-fiction book? Thanks in advance.
You get paid a certain amount of money every time someone clicks on the advertisement.
What is Pay-Per-Click Advertising?
On its face, pay-per-click marketing, or PPC, is pretty simple: Search engines and services, such as Google or Overture, provide listings on a per-bid basis. This is in addition to their 'natural' search results, which are still powered by a combination of keywords found on your site, link popularity and other formulae.
If you place the highest bid for a specific keyword or set of keywords, then you rank number one in these paid listings. On Google, PPC listings show up in the Adwords column on the right-hand side of the screen. Other engines, such as MSNSearch or Yahoo, display PPC listings as 'sponsored listings' in the same column as the natural search results.
If someone clicks on your PPC listing, they arrive at your web site. And you are charged the amount you bid. So, if you bid $.15 per click on 'widgets', and that's the highest bid, you'll show up first in line. If 100 people click on your PPC listing, then the search engine or PPC service will charge you $15.00.
if a site posts your ad they get so much for each time a person clicks on your banner ad.could work for your book if the places your ads were located would be seen by people who would see in interest in your ad enough to click on----and go to the web site where your book was being promoted
Check out Google's advertising program, it's a good example of pay-per-click. Basically, the owners of websites put your advertising on their sites and you pay them for every time somebody actually clicks on the link. I've seen books advertised this way, so I guess it works.
Every time someone clicks on your advertisement, the web-site running the advertisement gets paid a pre-determined amount of money by the advertiser.