What's Aweber?

Discussion in 'Advertising' started by masterweb, Aug 3, 2008.

  1. masterweb Qdoos Contributor

    masterweb
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    I found today Aweber.com and according to this site seems a good tool for marketing but to be honest i'm a bit confussed so...can some one explain me a better how it works? and if it really works?.

    Thanks in advance.-
  2. midlandi Qdoos Contributor

    midlandi
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    Not seen it before but taking a quick look it seems to be a service for email marketing.
  3. Midwest Super Moderator

    Midwest
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    Here's a short explanation from Wikipedia.org on what an autoresponder ( like Aweber.com ) is:

    "An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex.

    The first autoresponders were created within mail transfer agents that found they could not deliver an e-mail to a given address. These create bounce messages such as "your e-mail could not be delivered because..." type responses. Today's autoresponders need to be careful to not generate e-mail backscatter, which can result in the autoresponses being considered E-mail spam.

    Autoresponders are often used as e-mail marketing tools, to immediately provide information to their prospective customers and then follow-up with them at preset time intervals.

    Such follow-up autoresponders can be divided into two categories:

    * Outsourced ASP model — these autoresponders operate on the provider's infrastructure and are usually configurable via a web-based control panel. The customer pays a monthly usage fee. This is easiest to implement for the end-user. Examples of outsourced or hosted Autoresponders include TrafficWave.net,

    GetResponse, and Aweber

    * Server-side — enables users to install the autoresponder system on their own server. This requires technical skills. Examples of server-side Autoresponders would include AutoResponse Plus and List Mail Pro

    Autoresponders are also incorporated into electronic mailing list software, to confirm subscriptions, unsubscriptions, posts, and other list activities."


    Hope it helped you a bit :)
  4. masterweb Qdoos Contributor

    masterweb
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    Thanks for the explanation boys :smug:
  5. Midwest Super Moderator

    Midwest
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    You're welcome, dude :D
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