Which is more important SERP or Search Volume?

[hilleug61]

I had came across an idiot who said that SERP is more important while deciding the keyword.

1. SERP tells you about the competition for the keyword.
2. Whereas Search Volume tells you about the frequency of the keyword getting searched per month.
3. So ideally speaking Search Volume is more important than SERP.
4. Because the work of a SEO consultant is to find keywords which have SERP but high search volume. As ranking these keywords is easier because of low SERP.

I want you to shed some thought of yours over the topic!

 

[RH-Calvin]

Definitely search volume is more important for a keyword as it will tell you the total number of searches performed in a month. This data helps one to choose the correct keywords for his webpage to help rank higher in search engines.

 

[kaz]

Ideally both are important, but search volume is far more important than SERP.

When you first analyze new client for SEO, here is the hypothetical sequence of things you do:
1. Analyze Keywords / Search Volume with respect to the location (Device content / linking strategy)
2. Check competitors in SERP (Gap analysis)

Well, the idiot guy is more like a superman who wears underwear on top of the pants. Sequence is important otherwise you will take extra time, and won't be able to device a proper strategy.

Like my comment please.